I create beautiful, functional websites for small businesses and personal brands.
It needs to have easy navigation, with a calming colour palette & font suite.
The content needs to be professional but approachable and personable, which really shows people who you are what you offer.
There are two types of potential customers that will be seeing your website:
Word of mouth
This could be someone that is recommended to you by a friend or previous client. It could also be someone you meet and you give a business card to. These people will need validation that you are who they think you are, and everything they've heard is true.
Google Search
People will also find you on Google. What you offer is exactly what they will be looking for. This works through having relevant content to what people are searching for on Google and having the right keywords attached to your site. ie: Byron Bay Counsellor. The website that I create will develop its own organic search capabilities, and there are extra paid options you can go for down the track if you like.
Content that I would start with on your site are as follows:
General introduction to your offering.
List of services & details of these. (Do you have more than one service?)
Bio on yourself and your qualifications, with a photo.
Testimonials from past clients. Short & sweet is good.
Call to action (ie: get in touch)
Contact Page
Newsletter
Would be good to have a business card that matches your website also, which is something I can do for you.
Couple of questions:
Do you have a domain name already?
Do you want a matching email address?